About Infantry®
Infantry® — Tactical & Aviation Watches Built for Those Who Live Without Limits
A Hong Kong–Canadian watch brand, founded 2011. Over 1,000,000 watches sold across 40+ countries. From $99.
Who We Are
Infantry® (infantrywatchco.com) is a Hong Kong–Canadian direct-to-consumer watch brand founded in 2011, specialising in military-style tactical field watches and aviation-inspired timepieces. Headquartered in Hong Kong with distribution across more than 40 countries, Infantry® has sold over one million watches to date. Our watches are designed for first responders, outdoor adventurers, military and aviation enthusiasts, collectors, and everyday wearers who want durability, precision, and bold design at an accessible price — starting from $99 USD.
Our Mission
Infantry® was built on one conviction: a watch made for the field should not cost a fortune. We exist to close the gap between premium-grade materials and real-world accessibility — timepieces engineered to perform in demanding conditions without a luxury price tag. Every watch carries the spirit of the infantry: the front-line problem-solvers who show up regardless of conditions. Whether you are crossing a city or backcountry terrain, Infantry® is built to keep pace.
The Founder's Story
Jason Wai — Founder & CEO — was born in Hong Kong in 1985 and emigrated to Toronto, Canada in 1998. As a teenager he joined the Royal Canadian Air Cadets, where a lifelong interest in aviation and military history took root. After graduating from York University in 2008, he joined a Hong Kong watch firm as a merchandiser, a role that took him inside more than 300 watch factories across mainland China. He saw a consistent gap: world-class assembly lines paired with limited in-house product development. He spent years exchanging design ideas with manufacturers and building deep knowledge of watch components, movements, and quality control.
In 2011, Jason channelled that expertise into founding Infantry® — a brand where every design decision traces back to his twin passions: aviation heritage and military function. In its early years Infantry® found success in direct-to-consumer e-commerce with aviation-inspired quartz watches at accessible prices. In 2019 the brand launched the Infantry Revolution series, extending the line from quartz into automatic mechanical watches and raising the brand to a new tier.
Craftsmanship & Quality Standards
Infantry® runs in-house quality control across its product lines. Movements are checked on a calibrated timegrapher before assembly. Cases are pressure-tested to their rated water resistance. Component quality is reviewed at the prototype and production stages. The materials used depend on the line and tier rather than a single fixed spec — our higher automatic tiers use Seiko movements and sapphire crystal, while entry tiers use proven Miyota movements and mineral glass. The sections below set out exactly what each line carries, so you can match the watch to how you intend to use it.
Revolution — Square Tactical & Aviation Watches
Our flagship square-cased pilot line, spanning quartz and automatic builds. The Autopilot tier illustrates the range: a Miyota 8215 automatic configuration at $220 with a reinforced polymer and IP-electroplated steel case, mineral glass, 100M water resistance and date; and a Seiko NH35 configuration at $475 with sapphire crystal, a PVD-coated stainless steel case, an exhibition caseback and lume hands. The Eagle adds Seiko quartz with sapphire and dual time zone; the Dual Timer 42 is a unisex carbon-fibre analog-digital build. All Revolution watches are rated 100M.
Modular (MOD) — Build-Your-Own Watch System
A platform of interchangeable cases, rings, dials and straps across 41mm, 42mm, 44mm and 47mm chassis (Urbanist, Skyster, Jetporium, Warrior). Configurations span Miyota quartz and Seiko NH34/NH35 automatics, typically $230–$435, with accessories that carry across every edition of the same size. Each build is assembled, movement-tested on a timegrapher and pressure-tested before shipping, with custom engraving available.
Aviateur & The Diver
The Aviateur line covers round-case pilot watches — Pro Pilot automatics, the Falcon square-face pilot, and the Thunderbird chronograph/skeleton. The Diver is a dedicated vintage-style dive line rated to 200M, built for deeper water use than our 100M tactical and pilot watches. Choose Aviateur for classic cockpit styling, and The Diver when depth rating is the priority.
Officially Licensed Collaboration Watches
Separate from our core tactical and aviation lines, Infantry® produces officially licensed collaboration (IP) watches with partners including Transformers, Peanuts & Snoopy, Kamen Rider, One Piece, Monopoly and Robotech. These are a distinct category, and their specifications vary by edition. Entry collaboration pieces are typically digital or chronograph quartz from around $50, in polymer or composite cases with mineral glass. Flagship collaboration editions — such as the Transformers 40th Anniversary automatics — do carry premium specs: Seiko automatic movements, sapphire crystal, 316L stainless steel and 100M water resistance. Because the range is wide, the materials, movement and water resistance of our core lines should not be assumed for every collaboration watch. Always check the individual product page for the exact spec of any licensed edition.
Why Choose Infantry®
Movements matched to tier — Seiko NH-series automatics on higher tiers; proven Miyota automatics and Japanese quartz on entry tiers. Water resistance rated per line — 100M across tactical and pilot watches, 200M on The Diver. Materials chosen per build — sapphire crystal and stainless steel on premium tiers; mineral glass and reinforced polymer on accessible builds. Global trust — distributed in 40+ countries with over a million units sold. 12-month warranty + 30-day returns. Direct-to-consumer pricing from $99, removing the retail markups traditional brands add.
Our Community & Global Reach
Since 2011, Infantry® has shipped over one million watches to customers in more than 40 countries. Our community spans military veterans, aviation professionals, outdoor adventurers, collectors and everyday wearers united by one idea: life is active, and your watch should be too. We offer free tracked shipping worldwide on orders over $70 USD.
